MOROCCO: Product to treat reduced sensitivity

So they admit that circumcision does impair sensitivity when there's money in it

Marketwatch
December 27, 2013

Innovus Pharma Announces Start of Its CIRCUMserum(TM) Commercial Phase in Morocco With Initial Order of 10,000 Units by Its Partner Ovation Pharma

LA JOLLA, Calif., Dec 27, 2013 (GLOBE NEWSWIRE via COMTEX) -- Innovus Pharmaceuticals, Inc., ("Innovus Pharma" or the "Company" [Is this a press release or a legal contract?]) www.innovuspharma.com INNV 0.00% announced today that its topical treatment for reduced penile sensitivity, CIRCUMserum(TM), has received importation and commercialization approval from the Moroccan Ministry of Health. In addition, the Company announced that its partner Ovation Pharma SARL ("Ovation Pharma") placed its first order for 10,000 units of CIRCUMserum(TM) ... Ovation Pharma may pay Innovus Pharma up to approximately $11.25 million ...

Bassam Damaj, President and Chief Executive Officer of Innovus Pharma commented, "We are very excited ... "

About CIRCUMserum and Reduced Penile Sensitivity
CIRCUMserum(TM) is a proprietary daily-use topical cream specifically designed for circumcised men. CIRCUMserum(TM) is a blend of essential botanical oils and other FDA-GRAS ("generally recognized as safe") ingredients and is intended to be part of a [circumcised] man's daily grooming regimen. [Intact men may not use the product, suggesting it would weaken or harm the intact mucosa.] CIRCUMserum(TM) works by making the skin more sensitive with the continuous use of the product ...

Reduced Penile Sensitivity ("RPS") results from a gradual loss of penile sensitivity over time. As a person ages, the dulling effect can increase. RPS can happen at any age and its prevalence is consistent across all ages. According to the CIA world fact book, over 98 percent of Moroccan men are circumcised, representing a group of approximately 15 million individuals. Recent medical studies identify a correlation between circumcision and reduced sensation. The British Journal of Urology International reports that circumcised men can experience up to a 75 percent reduction in sensitivity compared to men who are not circumcised. In a user survey conducted by Centric Research Institute, 75 percent of circumcised participants reported an increase in sensation and greater sexual satisfaction after regular use of the product and 80 percent reported feeling results after just 14 days of using CIRCUMserum(TM). [So much for studies claiming that circumcised men's sex could not be any better....]

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[This, like surgical foreskin restoration, is reminiscent of Dr Seuss's "The Sneetches" Like Dr Monkey MacBean, they propose to make money both by circumcising, and by reversing its effects. The existence of CIRCUMserum(TM) raises the question, if it needs to be undone, why do it?]